Making decisions without clear data?
This can lead to missed opportunities
Data-Driven Marketing Solutions
Market Research
Market and competitor research for startups or established firms entering new markets. Uncover opportunities, reduce risk, avoid budget waste and increase potential of business success.
Audience Research
Analyze your existing client database and create better funnels. Identify intent across multiple channels to create segmented personas for hypertargeting.
Marketing Strategy
Turn your research and data into actionable strategies and compelling client funnels. Implement your learnings across all your marketing channels for an integrated marketing approach.
Marketing Execution
Turn your valuable insights into persuasive marketing assets. Websites, landing pages, blogging, social media, infographics, campaign ads, videos.


checkSet Realistic KPIs
check Quantify Success


check Understand client behavior
check Get actionable market insights
Looking to outsmart your competition?
How data-led market research drives growth in finance, forex and fintech
- Customer research for better marketing
- How to turn insights into strategy
- Best tools & methods for market research
- Avoid common mistakes
- BONUS: Customer Persona Builder Template







Check our top clients & partners

We develop secure banking software
Market research focuses on analysing industry trends, competitor activity, and overall market dynamics. Audience research, on the other hand, delves deeper into understanding customer behaviors, preferences, and pain points to ensure your marketing resonates with the right people.
We use predominantly secondary research methods, including industry reports and data analysis, to provide a comprehensive view of the financial market landscape.
By identifying key audience segments, their behaviours, and motivations, audience research ensures that your marketing campaigns are highly targeted, increasing engagement and conversion rates.
Yes! Our audience research can uncover untapped customer groups, helping you expand your reach and refine your messaging to attract new business and in new regions.
We offer both! Whether you need a one-time deep dive into market trends or continuous research to stay ahead of changes, we tailor our services to your needs.
What research methods does QAnalysis offer?
We specialise in market and audience research tailored for finance companies. The services we offer include:
- Designing of primary research surveys and questionnaires
- Conducting secondary research including competitor analysis, industry & market reports, industry trends.
- Identifying emerging patterns in consumer behaviour
- Researching regulatory & compliance requirements
- Developing customer segmentation and personas
- Identifying customer demographics and geographics
- Monitoring brand and reputation
- Analysing digital ad campaign effectiveness
- Social Listening & Sentiment Analysis
- Analysing website UX
- Conducting SEO & Content Analysis
How can market research help my finance business?
Our research provides in-depth insights into market trends, competitor positioning, and customer behaviours, helping you make informed, data-driven marketing decisions.
What is audience research, and why is it important?
Audience research helps you understand your target customers—who they are, what they need, and how they engage with financial services—so you can tailor your messaging and campaigns effectively.