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Making decisions without clear data?
This can lead to missed opportunities

Data-Driven Marketing Solutions

01
Market Research

Market Research

Market and competitor research for startups or established firms entering new markets. Uncover opportunities, reduce risk, avoid budget waste and increase potential of business success.

02
Audience Research

Audience Research

Analyse your existing client database and create better funnels. Identify intent across multiple channels to create segmented personas for hypertargeting.

02
Marketing Strategy

Marketing Strategy

Turn your research and data into actionable strategies and compelling client funnels. Implement your learnings across all your marketing channels for an integrated marketing approach.
03
Marketing Execution

Marketing Execution

Turn your valuable insights into persuasive marketing assets. Websites, landing pages, blogging, social media, infographics, campaign ads, videos.

Market Research

Market and competitor research for startups or established firms entering new markets. Uncover opportunities, reduce risk, avoid budget waste and increase potential of business success.

Audience Research

Analyze your existing client database and create better funnels. Identify intent across multiple channels to create segmented personas for hypertargeting.

Marketing Strategy

Turn your research and data into actionable strategies and compelling client funnels. Implement your learnings across all your marketing channels for an integrated marketing approach.

Marketing Execution

Turn your valuable insights into persuasive marketing assets. Websites, landing pages, blogging, social media, infographics, campaign ads, videos.

Looking to outsmart your competition?

How data-led market research drives growth in finance, forex and fintech
  • Customer research for better marketing
  • How to turn insights into strategy
  • Best tools & methods for market research
  • Avoid common mistakes
  • BONUS: Customer Persona Builder Template

Download our Free guide

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Questions & Answers

We develop secure banking software

Market research focuses on analysing industry trends, competitor activity, and overall market dynamics. Audience research, on the other hand, delves deeper into understanding customer behaviors, preferences, and pain points to ensure your marketing resonates with the right people.

We use predominantly secondary research methods, including industry reports and data analysis, to provide a comprehensive view of the financial market landscape.

By identifying key audience segments, their behaviours, and motivations, audience research ensures that your marketing campaigns are highly targeted, increasing engagement and conversion rates.

Yes! Our audience research can uncover untapped customer groups, helping you expand your reach and refine your messaging to attract new business and in new regions.

We offer both! Whether you need a one-time deep dive into market trends or continuous research to stay ahead of changes, we tailor our services to your needs.

Questions & answers

Find out what you need to know here

We specialise in market and audience research tailored for finance companies. The services we offer include:

  • Designing of primary research surveys and questionnaires
  • Conducting secondary research including competitor analysis, industry & market reports, industry trends.
  • Identifying emerging patterns in consumer behaviour
  • Researching regulatory & compliance requirements
  • Developing customer segmentation and personas
  • Identifying customer demographics and geographics
  • Monitoring brand and reputation
  • Analysing digital ad campaign effectiveness
  • Social Listening & Sentiment Analysis
  • Analysing website UX
  • Conducting SEO & Content Analysis

Our research provides in-depth insights into market trends, competitor positioning, and customer behaviours, helping you make informed, data-driven marketing decisions.

Audience research helps you understand your target customers—who they are, what they need, and how they engage with financial services—so you can tailor your messaging and campaigns effectively.

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